Marketing and Business Growth for FitPros Workshop

Part 1: Clearly Identify and Understand Your Target Market

– Define your target market based on your qualifications, personal + business goals, passions, and
preferences while identifying gaps in the market where you can offer unique value.
– Develop detailed profiles of your ideal clients, including their demographics, behaviours, and pain
points, to tailor your offer and marketing effectively.
– Build a clear roadmap to connect with potential clients in-person and online, ensuring consistent
client base growth.

Part 2: Unplugged Strategies for Client Growth – Real-World In-Person Techniques

– W.T.F (Walking the Floor): Learn how and when to approach potential clients in person.
– Create and implement a simple referral system to grow your business through your existing client
base.
– Re-engage old clients with our unique “I think I just drove past you” technique.
– Understand the dos and don’ts of FREE Consultations.
– Learn networking techniques to collaborate with local businesses and communities, establishing
yourself as a trusted local health & fitness professional.

Part 3: Social Media Marketing for Fitness Professionals

– Understand why all fitness professionals should market themselves on social media.

– Identify the best social media platforms for your target market and the types of content that resonate
most with your audience.
– Learn how to authentically share your energy, knowledge, and vibe on social media to make a great
impression on potential clients.
– Discover proven strategies for turning social media inquiries into paying clients.